Sunday, September 11, 2011

"Try not to sound so "Announcery'"

"Can you make not sound more natural and less 'announcery'?" was the line I got in a studio from a director once. I was taken aback a little as I thought I was sounding natural. Did I walk around the world talking like I was behind a mic 24/7 or was it some subconscious thing I was doing when I got behind a mic. Nevertheless, it worked out in the end and all went well. 

So, when I saw Rod Saulsberry's article on this very topic, I knew I had to give it a plug.

How To Take 'Announcery' Read Out Of Promo Copy 

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